Concept pilot, not an ad. Made with AI by Gulel Live to pitch a series. It shows Mahou products and brand marks, but Mahou has not commissioned, approved or endorsed it, and Gulel Live is not affiliated with Mahou. Adults only.
Watch the pilot
Cinco Estrellas in 3 scenes
A first look at the tone of the series: a standalone three-scene story on a Malasaña terrace, made to test the look, the performances and the product moments. 3 vertical scenes of about 0:30 each, in Spanish with English captions (Español also available). Tap a scene to play it; the next one starts on its own.
A Gulel Live original for Mahou
Cinco Estrellas
A bar in Malasaña. Five regulars. One summer to decide.
Brand Studio · concept for Mahou
Cinco Estrellas
Lucía comes home from London to sell her late father's bar in Malasaña. Five regulars refuse to leave the terrace, and each one is hiding something her father knew. A warm Madrid drama about family, friendship and the places that hold a neighbourhood together.
The season
Episode by episode
One episode a day on Gulel Live. The live episode is streamed from a real event.
La Llave
Lucía inherits the keys to the bar, and a debt nobody mentioned.
Los Cinco
Five regulars who will not give up their table on the terrace.
San Isidro
The festival brings a buyer with a cheque, and an old flame.
El Derbi
Derby night fills the bar. The takings could save it.
La Receta
Her father's tapas notebook hides a second will.
Apagón
A city blackout and candlelit confessions on the terrace.
La Oferta
The buyer doubles the offer. The regulars put it to a vote, live.
Quinta Estrella
Lucía finally learns who the fifth star was.
Where the brand lives
- The tap and the caña ritual on the terrace
- Mahou Cinco Estrellas at every table of regulars
- Mahou 0,0 for the character who drives home
- Madrid's real terraces and festivals as the setting
What viewers can do
- Vote whether Lucía sells the bar
- Unlock the father's tapas recipes after each episode
- A map of real Madrid terraces to visit
- Follow the bar's channel for derby-night specials
The live episode
Episode 7's vote happens during a live terrace night in Madrid, streamed on Gulel Live, so viewers decide the ending in real time. Planned for Gulel's Spanish launch, which follows India.
What Mahou gets
- 8 vertical episodes and a branded channel for the season
- Shorts and cutdowns for the brand's own social channels
- A live event episode with SA Group
What we measure
- Viewers, watch time and completion per episode
- Votes and survey answers by city
- Taps to buy, book or follow
How it is made
- Written by the Gulel writers' room
- Live-action and AI-assisted production
- Released daily on web, iOS, Android and TV
Adults only. Built to the Spanish brewers' advertising self-regulation code: adult cast, no minors, nothing linking beer with driving or sport performance. Final scripts to be cleared with the brand.