Concept pilot, not an ad. Made with AI by Gulel Live to pitch a series. It shows Kingfisher products and brand marks, but Kingfisher has not commissioned, approved or endorsed it, and Gulel Live is not affiliated with Kingfisher. Adults only.
Watch the pilot
Good Times FC in 3 scenes
A first look at the tone of the series: a standalone three-scene story at a seaside rooftop bar, made to test the look, the performances and the product moments. 3 vertical scenes of about 0:30 each, in Hindi with English captions (हिन्दी also available). Tap a scene to play it; the next one starts on its own.
A Gulel Live original for Kingfisher
Good Times FC
Six friends. One failing five-a-side team. One season to save their turf.
Brand Studio · concept for Kingfisher
Good Times FC
A sports comedy-drama about the friends who meet every Thursday night to play, argue and celebrate together. When their old coach announces the turf will be sold, they bet everything on winning the city league and buying it back.
The season
Episode by episode
One episode a day on Gulel Live. The live episode is streamed from a real event.
Last Whistle
The coach announces the turf is sold after the season. The friends make a bet: win the league, buy it back.
The Ringer
A star striker asks to join the team. She is the buyer's daughter.
Derby Night
The rival club humiliates them on their own pitch. The watch party turns into a war council.
Penalty
Captain Rohan misses the deciding kick, and the truth about the bet comes out.
Away Game
A road trip to the cup in Goa. The bus breaks down, and so does a friendship.
Half-Time
The buyer offers each of them a way out.
Extra Time
The final, shown live to the city's fan parks, with the audience voting the player of the match.
Good Times
Who owns the turf, and who owns the night.
Where the brand lives
- The team's Thursday ritual after every match, at their local
- The fan-park bar where the final is watched
- The cooler at every watch party, in the brand's colours
- The 'King of Good Times' spirit as the show's tone, never a hard sell
What viewers can do
- Vote the player of the match after each episode
- Predict the score of the final
- Book a fan-park ticket for the live episode on screen
- Follow the Good Times FC channel for match-day shorts
The live episode
Episode 7 is a real fan-park screening produced by SA Group and streamed live on Gulel Live, so the drama ends at an event the audience can attend.
What Kingfisher gets
- 8 vertical episodes and a branded channel for the season
- Shorts and cutdowns for the brand's own social channels
- A live event episode with SA Group
What we measure
- Viewers, watch time and completion per episode
- Votes and survey answers by city
- Taps to buy, book or follow
How it is made
- Written by the Gulel writers' room
- Live-action and AI-assisted production
- Released daily on web, iOS, Android and TV
Adults only. Shown to age-verified viewers. Product moments in India must follow ASCI and Consumer Protection rules on alcohol and surrogate advertising, and will be cleared with the brand's legal team before production.